Emotional Brilliance is the new make up range from Lush (who previously owned make up company Never To Busy To Be Beautiful). The idea is to pick colours that match your emotions/ how you are currently feeling, rather what you thinks suits you or what colours you typically go for. Each shop has a colour wheel that they use to give you a colour reading (or you can do it online lush.co.uk). They spin the wheel, while you close your eyes, when it stops and you open your eyes, you pick the three colours that 'speak' to you. I picked Drive, Passionate and Glamorous which are three of the liquid lipstick. After much chat, swatching and indecisiveness I decided to buy Glamorous and Vibrance.
The little glass bottles remind me of Alice in Wonderland
Each product come in a little glass bottle with a doe foot applicator and a large label with the product name on. While it's not the most sophisticated of packaging it does the job, you can clearly see the product inside and like I said before I get an Alice in Wonderland vibe from it. The base of the liquid lipsticks is made from jojoba oil, candeilla wax and rose wax (which is basically Ultrabalm) which makes it extremely softening on your lips. The lipsticks are nicely pigmented and apply brightly on your lips. I love Glamorous, it's a perfect bubblegum pink, has a strong colour pay off but isn't too in your face. I must admit I am struggling with Vibrance at the minute. In the bottle it is a wonderful golden orange, a colour that was lacking from my lipstick collection, but on me I am not convinced. I imagine on a darker skin tone it would really stand out and look amazing. On me it just looks a bit insipid.
I strongly recommend if you get a chance to pop into your local Lush, do get a colour reading and try out all the different make up products (there are eyeshadows and eyeliners too). At £14.50 they are not cheap and I think priced a bit too high. I always feel is you price yourself higher than MAC then you are kind of pricing yourself out of the market. I know it's cheaper than Dior, YSL etc but in my opinion MAC do the best lipsticks and if I have a spare £14.50 it would probably be spent in there.