As you can see my hair turned out a lot brighter but after a few washes it faded a lot and toned down to a nice cool hint of Lilac. In hindsight I should of bought a stronger purple dye and mixed it with conditioner to get the shade that I wanted. I used directions hair dye in lilac, applied it to damp hair and left it on for half an hour. I didn't touch it up or top the colour up due to the fact I start back work tomorrow and the colour isn't appropriate. After 10 days it had faded out to a slight grey tone with some purple still showing through at the front. I really loved it and think I may redo it during the summer holidays. Who says blonde's have more fun?